Artemiy Pogromskiy

BA Fashion Marketing

My name is Artemiy (a te mi) Pogromskiy. I am an INTJ who brings a unique blend of analytical thinking and creative problem-solving to the table. My proficiency spans branding, marketing communications, and graphic design, honed through my roles as a Social Media Marketer at LUU Mind Matters society and as a Volunteer at Oxfam. I ideated a mobile application named “Focal” to address the anxiety issue among Gen Y and Gen Z. Focal’s purpose is to lower young people’s level of anxiety by introducing them to a multifaceted host of spiritual practices. While there are many mobile apps catering to followers of world religions, there is a market gap for applications in New Age spirituality. Unlike its competitors, Focal offers customization through spiritual coaches and includes social media functionality for a social dimension. Art practice and meditation tabs are two crucial features within the app. The brand identity for Focal, which I have created, is presented in this portfolio.