Degree Show 2024
Vasilisa Tserenia
BA Graphic and Communication Design
I find my love for design blossoms in those unexpected moments of inspiration. Over the past few years, i have found that the key to creativity is asking seemingly silly questions and engaging in playful conversations. My work stems from the joy of those experiences, particularly those inspired by and designed around the beauty of nature.
The brief is to design an immersive experience for herbalists dealing with eco-anxiety (Solastalgia). A global survey conducted in 2021 revealed that over half of individuals aged 16–25 experienced sadness, anxiety, powerlessness, or other negative emotions related to climate change.
This project presents ‘Sola,’ a Herbalist Journaling App featuring an artisanal user-friendly interface, AI-driven plant identification, and an interactive map. Sola is designed to help herbal foragers locate medicinal herbs like Chamomile, Lemon Balm, and Rosemary, which are known for their anxiety-relieving properties.
This project utilised emerging Google fonts to emphasise an environmental message. ‘Montserrat’ and ‘Cormorant Garamond’ were chosen to visualise the poem ‘Light Night’ by John Scivens, highlighting the issue of light pollution in the UK. This activism project promotes a festival of events in key dark sky zones, inviting urban dwellers to experience the beauty of the stars before it’s too late.