Degree Show 2024
Adam Goodwin
BA Graphic and Communication Design
I’m Adam! As a designer I’m particularly interested in typography, motion and procedural design. Throughout my time at Leeds I am proud to have worked on a huge range of projects, including overseeing several advertising campaigns while working for the University during my industry placement.
![](https://www.schoolofdesignleeds.com/ds24/wp-content/uploads/2024/06/adam-goodwin-01_Adam-Goodwin.jpg)
For my independent project in final year, I set myself the task of developing a functional typeface from scratch. The result is Chiron Sans Display, with 77 painstakingly designed glyphs! The font has a full range of uppercase and lowercase letters, numerals, punctuation and 9 expressive alternates to give headlines some real flair. It was an absolute joy to work on, and in the future I hope to continue expanding it.
![](https://www.schoolofdesignleeds.com/ds24/wp-content/uploads/2024/06/adam-goodwin-02_Adam-Goodwin.jpg)
Alongside the font itself, I produced a double-sided folding specimen poster. It’s bold, clean, and characterful, and hopefully catches your interest! If you want to try Chiron Sans for yourself, check out my Behance profile.
![](https://www.schoolofdesignleeds.com/ds24/wp-content/uploads/2024/06/adam-goodwin-03_Adam-Goodwin.jpg)
To advertise Pure Mint plastic-free gum, I produced the Chew Natural! campaign. Through a series of digital posters with fresh, eye-catching visuals, I aimed to highlight the brand’s ecological values and all-natural ingredients.