Adam Goodwin

Degree Show 2024

Adam Goodwin

BA Graphic and Communication Design

I’m Adam! As a designer I’m particularly interested in typography, motion and procedural design. Throughout my time at Leeds I am proud to have worked on a huge range of projects, including overseeing several advertising campaigns while working for the University during my industry placement.

For my independent project in final year, I set myself the task of developing a functional typeface from scratch. The result is Chiron Sans Display, with 77 painstakingly designed glyphs! The font has a full range of uppercase and lowercase letters, numerals, punctuation and 9 expressive alternates to give headlines some real flair. It was an absolute joy to work on, and in the future I hope to continue expanding it.

Alongside the font itself, I produced a double-sided folding specimen poster. It’s bold, clean, and characterful, and hopefully catches your interest! If you want to try Chiron Sans for yourself, check out my Behance profile.

To advertise Pure Mint plastic-free gum, I produced the Chew Natural! campaign. Through a series of digital posters with fresh, eye-catching visuals, I aimed to highlight the brand’s ecological values and all-natural ingredients.