Hollie Kerr

Degree Show 2024

Hollie Kerr

BA Graphic and Communication Design

Driven by an inquisitive nature, I strive to create innovative and impactful visuals that resonate with audiences in an unique yet thought provoking way. My work is fueled by a love of exploring new ideas and pushing creative boundaries, spanning across many areas of design. My main areas of interest include illustration, collage, typography and advertising.

My final university project was an A4 artistic book based on the themes of personal nostalgia. The purpose of this piece was to relive personal memories and celebrate the student area of Leeds, Hyde Park. Through illustration, collage and photography each page tells a story, encapsulating the real, the raw and the magnetic pull of this unique place. The images displayed show a select few pages out of the 36 created.

In 2024 the conversation of sexual liberation and freedom across all gender identities is still a stigmatised topic, particularly the use of sex toys. The ‘Pleasure is all Yours’ campaign aims to break the stigmas and stereotypes that are connected to the use of sex toys, to encourage sexual freedom for all. The campaign uses captivating visuals to draw the viewer in and normalise the sight of pleasure on a day to day basis, without shame or embarrassment.

This visual was created for a fictional collaboration between City Bikes and the popular streaming platform Spotify. Named ‘Liven up your Commute,’ the campaign aimed to inspire commuters to choose electric bikes over public transportation. The main message conveyed through these adverts highlighted the benefit of having your own personal space on an e-bike, providing a more comfortable alternative to crowded public transport.