There is an increasing issue of perfectionism among young creatives, and the potentially extreme consequences it can have, including anxiety, depression, and even eating disorders. As such, Good Enough was created to help offer creatives a unique playful method of managing their tendencies. Good Enough is primarily a card game, being integrated into the creative process directly through prompt, challenge, and support cards. The card game is supported by additional material, including a project sketch pad and social-media-based platform, making the product accessible to those without expensive software, and allowing users to share their projects with others.

The Nando’s “Take The Heat” advertisement campaign was created in response to the D&AD brief to make Nando’s loved by the next generation. This interactive campaign allows customers to compete to mitigate the effects of the climate crisis by earning points in-store based on the volume and spice level of foods eaten in-store.

This conceptual project was created in response to Born Ugly’s challenge to ‘Pitch the Unpitchable’. OptiMist is a luxury eye mist brand set in a dystopian future where the rich live by immoral “out of sight, out of mind” ideals, using the product to remove real-world issues, like homelessness, from their view.