Degree Show 2024
Veronica Ng
BA Fashion Marketing
I’m Veronica Ng , an international student from Hong Kong. My passion for fashion started in childhood, captivated by its creativity and expression. With a background in fashion design, I’ve developed a keen eye for detail and innovation. Kidscovery, an informative travel platform that aims to assist families in overcoming the obstacles of sustainable and educational practices when travelling in Asia. In Kidscovery, our vision is to deliver multipurpose, engaging knowledge to help people worldwide promote ecological consciousness and habits by making exploring their voyage easier.
Product of the brand In Kidscovery, our vision is to deliver multipurpose, engaging knowledge to help people worldwide promote ecological consciousness and habits by making exploring their voyage easier. Hence, we provide entertaining travel information, educational activities, and services tailored exclusively to the needs of young families.
Consumer Behaviour of the brand Focusing on Gen Alpha and Millennials (Parents), an often-neglected market, Kidscovery differentiates itself from rivals and fills a need in the travel guide industry.
Mock Up of Brand’s Campaign 1 Each campaign embodies our core values to achieve our objectives and position ourselves as a pioneer brand that promotes ethical and sustainable family travel in Asia.